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Catherine Cornelissen — Design Dropship Academy
Design Dropship Academy

Transform Your Pinterest Boards into a Profitable Home & Garden Business

The proven blueprint for women who want to build, launch + scale their Interior Design Dropshipping business to replace their income in the next 6–8 weeks.

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Payment Plans Available  ·  Lifetime Access  ·  Instant Start

£6,400
made in first 2 weeks
£2,140
on launch day
6–8 wks
average time to launch
16
modules
134
lessons

Introducing

Design Dropship Academy

The proven blueprint for women who want to build, launch + scale their Interior Design Dropshipping business to replace their income in the next 6–8 weeks. An all-encompassing program where you'll build a stylish, branded online store, launch your business, attract dream customers through evergreen, innovative marketing strategies and scale your revenue. These systems will allow you to run the business and life of your dreams.

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Unfiltered. Unedited.

Real People. Real Results.

Screenshots straight from DDA members' phones.

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Kristen D.
Kristen D.

"Generated £6,400 in the first 2 weeks of going live!"

Truly blown away! I thought it would be a difficult and lengthy process to start my dream store for 'Coastal Grandmillenial' furniture, but DDA made it so simple and straightforward! I was able to launch within 1 month of enrolling with a capsule catalogue of 25 products that I LOVE. I sold 8 pieces of furniture that ranged between £600–£1000 and generated £6,400 in sales thanks to everything I've learned from Catherine!

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This is for you if…

You already love interior design. Now it's time to earn money from it.

🎨

You're an interior design enthusiast

You spend hours on Pinterest, know your Japandi from your Grandmillennial, and people always ask you for styling advice.

👩‍💼

You're an interior designer ready to diversify

You have clients and expertise — now you want a passive income stream that doesn't trade your time for money.

🏠

You want financial independence

Whether you're a mum wanting flexibility, or someone who wants to leave a job that doesn't fulfil you — this is your vehicle.

🌍

You want to work from anywhere

Your store runs on automation. You handle the creative curation; the systems handle the fulfilment.

Catherine Cornelissen

"DDA is incredibly well-structured and thoughtfully detailed. Catherine has meticulously crafted each module, walking you through every step to set you up for success. Certain aspects of my brand never quite came together the way I envisioned, but her clear instructions have simplified the process and given me a solid foundation. Now I have everything I need to create the resource I once wished for but didn't know how to begin. Catherine has done the hard part — the rest is up to you."

— Dianna O'Brien, DDA Member
Everything you get

Not just a course. A complete business-building system.

📚

16 Core Modules

From branding and Shopify setup to email marketing, SEO and scaling. Everything in the exact order you need it.

Margot — Your AI Coach

Ask Margot anything about your store, suppliers or marketing. Available 24/7 inside your private member portal.

📂

30+ Templates & Workbooks

Supplier agreements, brand workbooks, SEO planners, financial trackers and more — all done for you.

🎯

AI Prompt Library

60+ ready-to-use prompts for product descriptions, email campaigns, Instagram captions and more.

💬

Private Community

Premium members get access to the private DDA community — support, accountability and connection. (Premium only)

📞

1:1 Coaching Call

Premium members receive a 60-minute private coaching call with Catherine and WhatsApp support for 3 months. (Premium only)

💡
Exclusive Shopify Discount
All DDA members receive our exclusive Shopify affiliate deal — start your store from just £1/month for your first 3 months.
The curriculum

Everything inside Design Dropship Academy

Click any module to see what's covered. You get full access to everything from day one.

1
Welcome & Introduction3 lessons

Set yourself up for success with a warm introduction to the DDA programme, Catherine's story, and how to get the most from every lesson.

Module Highlights
Hear Catherine's personal journey from zero to a multi-six-figure dropshipping store
Understand the full scope of the programme and how to structure your learning
Set your goals and intentions before you begin
2
Interior Design Dropshipping Basics4 lessons

Understand exactly how the dropshipping model works for interior design, why it's one of the lowest-risk routes into e-commerce, and what makes the home and garden niche so profitable.

Module Highlights
Discover why dropshipping is the perfect business model for interior design enthusiasts
Understand the true profitability potential of the home and garden niche
Identify the key differences between successful and unsuccessful dropshipping stores
3
Branding Blueprint16 lessons

Build a brand that is a genuine extension of your aesthetic — one that attracts your dream customers and stands out in the crowded interiors market.

Module Highlights
Define your niche, brand pillars and Unicorn Customer with proven frameworks
Design your visual identity: name, colour palette, typography and logo
Create a brand that feels premium, cohesive and uniquely yours
4
Build Your Online Store22 lessons

Build your Shopify store from the ground up — beautifully designed, optimised for conversion, and ready to take payments from day one.

Module Highlights
Follow a step-by-step Shopify setup process built specifically for interior design stores
Design an aesthetic, on-brand store using the best themes and customisation techniques
Set up payments, shipping, policies and everything needed to go live
5
Finding Reliable Suppliers8 lessons

Source and onboard the interior brands and suppliers who will make your store worth shopping — with professional agreements in place from the start.

Module Highlights
Discover where and how to find premium interior design brands willing to dropship
Use the Vendor Outreach Playbook to approach suppliers professionally and confidently
Understand dropshipping agreements and how to protect your business from the start
6
Uploading Products & Collections10 lessons

Build a curated, searchable product catalogue that showcases your taste and converts browsers into buyers.

Module Highlights
Master both manual and bulk CSV product upload methods for Shopify
Write product listings that sell using SEO-optimised, brand-voice copy
Build collections that guide customers through your store and increase basket size
7
Orders, Inventory & Returns7 lessons

Handle your first sale confidently — from order processing to inventory management to customer returns.

Module Highlights
Walk through a live order from receipt to fulfilment, step by step
Set up shipping rates, zones and returns policies that protect your margins
Manage inventory and sales reports without overwhelm
8
Marketing Mastery8 lessons

Build a marketing strategy rooted in data, not guesswork — one that positions your brand exactly where your dream customers are already looking.

Module Highlights
Conduct a competitive analysis to find your market positioning
Define your marketing objectives, budget and key performance metrics
Build a Marketing Masterplan that drives compounding traffic over time
9
Effective Email Marketing10 lessons

Build an email list that becomes your most valuable business asset — then automate it to work for you around the clock.

Module Highlights
Set up the five essential automated flows that generate sales while you sleep
Create campaigns that feel personal, on-brand and genuinely worth opening
Use the Email Subject Line Copy Vault to drive open rates and clicks
10
Blogging Bootcamp8 lessons

Use long-form content to drive free, compounding traffic to your store via search engines — without writing from scratch every time.

Module Highlights
Write the five blog post formats that convert interior design readers into buyers
Use AI to create SEO-optimised blog content in a fraction of the time
Repurpose blog content across Instagram, Pinterest and email for maximum reach
11
Simple SEO8 lessons

Get your store found on Google — without needing a technical background or an agency.

Module Highlights
Understand technical and content SEO and tackle both with confidence
Conduct keyword research specific to your interior design niche
Install Google Analytics and Search Console to track and grow organic traffic
12
Social Media Marketing11 lessons

Build a Pinterest and Instagram presence that drives consistent, free traffic to your store and grows your audience on autopilot.

Module Highlights
Create a Pinterest strategy that generates passive traffic for months from a single pin
Build an Instagram content calendar that stays on-brand without taking over your life
Use AI to create captions, plan content and schedule posts in advance
13
Customer Service & Sales8 lessons

Handle every customer interaction professionally — turning queries, complaints and returns into opportunities to build loyalty and increase revenue.

Module Highlights
Use the Customer Service Templates to handle the 20 most common scenarios confidently
Build systems for handling difficult customers without stress or brand damage
Maximise sales through upselling, cross-selling and referral programmes
14
Affiliate Marketing3 lessons

Reach new audiences through Affiliate Marketing, and reward your brand ambassadors with a chunk of the sale.

Module Highlights
Set up Collabs on Shopify to build your Affiliate Program for free
Learn how to find affiliates within your niche on social media
Using templates and scripts, reach out to potential affiliate partners to start building your network of brand ambassadors
15
Subscriptions & Memberships3 lessons

Add recurring revenue to your store through subscription boxes, membership schemes and loyalty programmes.

Module Highlights
Understand which subscription models work best for interior design products
Set up Shopify subscription apps without technical expertise
Market your membership as a premium, exclusive community for design lovers
16
Financials & Admin4 lessons

Understand your numbers, track your profit and set yourself up to run a financially healthy business from day one.

Module Highlights
Use the Financial Dashboard to track revenue, expenses and margins at a glance
Understand the key financial metrics every dropshipping business owner needs to know
Build simple admin processes that keep your business compliant and organised
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Meet Margot

Your AI business coach — available 24/7

Margot is your personal AI business coach, built directly into the DDA member portal. Ask her anything about your store, your suppliers, your marketing strategy or your next steps — at midnight, on weekends, whenever you need her.

  • Write product descriptions in your brand voice
  • Help you find and vet new suppliers
  • Draft your email campaigns and automated flows
  • Suggest SEO keywords specific to your niche
  • Answer any question about growing your store
M

Margot

DDA AI Coach · Always available

I've just onboarded a coastal furniture brand. How should I price their armchairs to be competitive but still make good margins?
Great supplier choice for the coastal niche! 🌊

For armchairs in that aesthetic, aim for a 60–80% margin on trade price. If the supplier's trade price is £320, your selling price should be around £560–£640.

Check what competitors like Cotswold Co. charge for comparable pieces — coastal customers expect premium pricing. Underpricing can actually reduce perceived quality in this niche.

Want me to help write a product description for the armchair that speaks to your Unicorn Customer? 🎨
Bethany A.
Bethany A.

"Monetising my Instagram & passion for interiors was the best decision I ever made!"

While juggling a full time job, I got my store up and running in 6 weeks. I used an existing Instagram account I started during Covid sharing my favourite Bohemian finds to start posting moodboards including the products that would soon be for sale. When I launched, I had 120 new subscribers within the first day & made £2,140! Since launching an affiliate program, I have a network of brand ambassadors that help me grow my business on autopilot while I travel across Europe. Thank you Catherine, this wouldn't have been possible without your help!

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Enrol today

Choose your programme

Both plans include lifetime access to all 16 modules, future updates, Margot AI, templates and workbooks.

Core Programme
£997
Or £550/month for 2 months
  • Lifetime access to all 16 modules
  • All future course updates
  • 30+ templates, scripts & workbooks
  • Bonus modules
  • Margot AI coach (15 questions/day)
  • AI prompt library (60+ prompts)
  • Shopify £1/month for 3 months
Enrol — Core
Best Value
Premium Programme
£2,245
Payment plans available
  • Everything in Core
  • Private members-only community
  • 60-min 1:1 coaching call with Catherine
  • WhatsApp support for 3 months
  • Margot AI coach (30 questions/day)
  • 25% off future 1:1 coaching calls
Enrol — Premium

🔒 Secure checkout via Stripe · Immediate access · Questions? Get in touch

🏛️
Trade Programme
Are you a professional interior designer or decorator? You may be eligible for a trade discount on the Premium Programme.
Apply for Trade Discount →
Catherine Cornelissen
Your Instructor

Catherine Cornelissen

Founder of Design Dropship Academy & CEO of Decoralist

I started Decoralist from scratch — no inventory, no warehouse, no background in e-commerce. Just a genuine love of interiors and a willingness to figure it out. That store is now multi-six-figures.

DDA is everything I wish had existed when I started. I teach what I have actually done — not theory. Every module, every template, every strategy inside DDA has been lived and tested inside a real, running business.

6+
figures annually
0
stock ever held
100%
location independent
Questions answered

FAQs

Do I need any experience in e-commerce or interior design?

+
No prior experience is needed. DDA is designed for complete beginners as well as interior designers looking to expand into e-commerce. If you have a genuine passion for interiors, you have what you need to start.

How much does it cost to actually start the business?

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Significantly less than a traditional retail business. With dropshipping you don't buy stock upfront. Your main costs are Shopify (from £1/month with our exclusive discount) and any marketing you choose to run.

How long will it take to see results?

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Results vary depending on the time you invest and your niche. Most students who follow the programme fully are ready to launch within 6–8 weeks. Some DDA students have generated £6,400 in their first two weeks and £2,140 on their launch day.

What's the difference between Core and Premium?

+
Both programmes include all 16 course modules, Margot AI, templates and lifetime updates. Premium adds the private community, a 60-minute 1:1 coaching call with Catherine, and 3 months of WhatsApp support.

Is there a payment plan?

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Yes. Core is available for £550/month over 2 months. Premium payment plans are available — contact us to discuss options.

Do I get lifetime access?

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Yes — lifetime access, including all future updates. As Shopify evolves and new AI tools emerge, the course evolves with them.

What is your refund policy?

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Like anything in life, your success with your own business will entirely depend on the effort, time and energy that you invest. Since this is a digital product with immediate access, we do not offer refunds under any circumstances. Please ensure you are 100% committed before enrolling. If you have any questions or are wondering whether this is the right fit, please contact us so we can help 😊
The time is now

Your beautiful business is waiting to be built

Join Design Dropship Academy today and get instant access to everything you need to launch and scale your interior design dropshipping business.

Enrol in DDA Now

Not sure yet? Try the free masterclass first →